The average smartphone user is considerably wealthier and more likely to hold a college degree than the average US adult. Smartphone users have an average household income of $66,000 and 61% hold a bachelor’s degree or higher.
In contrast, the US average household income is $44,000, meaning smartphone users are on average 50% wealthier than the general population. In addition, only 28% of overall US adults hold a bachelor’s degree or higher, meaning smartphone users are slightly more than twiceas likely to have a college education.
BloomWorlds would like to thank Flurry for this information and graph.